Creation of the Site

“Weeds are flowers too once you get to know them.” - Winnie the Pooh

The difference between flowers and weeds is a matter of perception. The definition of a weed is just a plant that is growing in a place that is not desired. This has always fascinated me and I find the sentiment beautiful. Adults and kids alike will see a puffy dandelion, make a wish, and blow its seeds into the wind in a symbol of hope and optimism that also promises to wreck any yard nearby.  How delightful. And thus my logo was created. A dandelion blowing into the wind.  The rest fell in line; earthy colors, a slight retro feel and a clean website that is easy to read and navigate.

Custom SEO and Accessibility

Although I used Squarespace for a base, I do many things to customize the site, increase SEO, speed and accessibility.

+ Custom HTML, CSS and javascript to give me a sidebar, custom image formats, and custom fonts.

+ Hidden HTML allows me to create no-follow links for products which increases SEO

+ I have hidden Pinterest imagery in each post as opposed to flooding my page with unnecessary photos.

+ I use alternate image titles to not only increase SEO but make my imagery more accessible to the visually impaired community.

+ I embed header and paragraph tags to improve SEO and accessbility by helping screen readers

+ I optimize image size and youtube videos to increase speed which is essential on a photo heavy site. The faster the site the higher the audience retention and the higher it ranks in SEO